About Us
Welcome to Magari Tours
A bit about us: Magari Tours is a brand of Success Tours Ltd and owned by The Albatross Group, a collection of travel companies formed in 1985, which offers unmatched experience in creating and providing group tours. We are a new and innovative travel brand specialising in purposefully handpicked, off-the-beaten-track holidays to Italy, with hand-crafted, escorted tours that take your travel experiences to a new level – providing deeper, immersive and truly authentic journeys.
We get right down to earth in each destination we visit. Each tour is specially timed so you experience every location at its purest, original, and uncrowded best, and no trip will run with more than 19 passengers.
What is Magari?
Magari Tours holidays can take many forms. From explorations of mainland Italy that see you learning to make homemade pasta at a family-run hotel, to enjoying authentic local experiences that money can’t buy; dining at a private ‘Baglio’ farm in Sicily or learning the art of Sicilian chocolate-making at a chocolaterie. Our tours discover hidden villages overlooked by the main tourist itineraries as we uncover the heart and soul of some of Italy’s and the Mediterranean’s most characterful and timeless destinations.
So what’s different?
Take a moment to imagine the most delicious pasta dish you’ve ever tasted – what made it so unforgettable? It’s secret probably lay in its simplicity: the purity of plump, juicy olives just picked from local olive groves, the freshness of wild mushrooms plucked only hours before from the forest floor, and the skills of a local cook following Nonna’s recipe passed down through generations. Transfer these same principles to a tour, add a little magic, and ecco qua! You have Magari Tours.
Making memories
Our tours make the very most of a region, get right under the skin of Italian culture, and provide authentic and enriching encounters to reveal the real essence of local life in a destination.
Capturing the essence of Magari
Magari invites you to experience Italy with greater depth and intimacy than a typical escorted tour. Our logo reflects this vision; an elegant fusion of a seed-blown dandelion, vibrant Mediterranean tiles and the four points of a compass, symbolising the richness and variety of discoveries that await our guests.
The meaning of Magari
Call it serendipity; while exploring names for our tours, we discovered ‘Magari’ – and Italian word that captures a world of longing and possibility, from ‘I wish’ to ‘if only’. It perfectly reflects our mission to turn travellers’ dreams into a reality, beginning with tours through Italy. Rooted in Ancient Greek ‘Makari’, meaning a ‘happy, blessed event’, Magari embodies the sense of joy and fulfilment we hope you’ll feel when travelling with us.
Why Magari?
At Magari Tours, we believe the most meaningful and inspiring journeys are those that connect you deeply with the heart of your destination, in it’s truest form. Here’s how we make that happen:
Specially timed and original
We get right to the heart of every location we visit, allowing you to experience its essence, and enjoy it at its purest and authentic best. Most of our holidays to Italy take place in spring and autumn when the weather is pleasant and mild, and the peak crowds of summer are either yet to arrive or have already melted away.
Imaginative itineraries
Conveyor-belt itineraries aren’t our thing. Instead, we curate imaginative and extraordinary journeys that focus less on major tourist highlights and more on smaller, lesser-known locations and attractions. Whilst we sometimes include Italy’s famous cities (that we can’t in all conscience overlook), we put more emphasis on below-radar towns, off the beaten track villages, and hidden gems that are equally interesting and enchanting, and don’t feature in the usual touring itineraries.
Local & Passionate
Local hotels, local food
We stay in privately run and family-owned hotels rooted in their communities rather than shiny multinational hotel chains, each one hand-picked for their locally supportive and sustainable practices. And we steer away from fine-dining and silver service, choosing instead the simple, honest cooking of rustic trattorias and hotel restaurants which as you’d expect in holidays to Italy, take pride in preparing classic, unpretentious dishes in the way they have been served for centuries.
Passionate tour leaders
Bringing everything together are our Magari tour leaders, who are passionate about their destination. Each has developed a deep bond with their area over the years, and knows from experience what makes an escorted tour meaningful and rewarding. Their in-depth local knowledge, combined with their commitment to taking care of every little detail, means you can be sure your travel experience is as effortless, enriching and enjoyable as it possibly can be.
ATOL and ABTOT protection
About us: Magari Tours is a brand of Success Tours Ltd and owned by The Albatross Group, a collection of travel companies formed in 1985, which offers unmatched experience in creating and providing group tours. As part of the group, Magari is ATOL-licenced and ABTOT protected, which means you can rest easy knowing that your money is secure and you are fully financially safeguarded.
Our Team
We’d like to introduce our team
https://www.magaritours.com/wp-content/uploads/2024/01/Adam-Handy-e1706102883523-500x609.jpg
Adam Handy profile picture
Adam Handy
Co-Chief Executive Officer
https://www.magaritours.com/wp-content/uploads/2023/12/TonyFlanagan1-500x551.jpg
Tony Flanagan product director of magari tours escorted tour to italy
Tony Flanagan
Director of Sales & Product
https://www.magaritours.com/wp-content/uploads/2024/01/Paul-Stratton-500x375.jpg
Paul Stratton profile picture
Paul Stratton
Italian Senior Contract Manager
https://www.magaritours.com/wp-content/uploads/2023/12/Jill-Gamblin_Brochure-500x625.jpg
Jill Gambling profile picture
Jill Gambling
Head of Marketing
https://www.magaritours.com/wp-content/uploads/2024/01/Louise-Price_web-500x667.jpg
Louise Price profile picture
Louise Price
Digital Marketing Coordinator
https://www.magaritours.com/wp-content/uploads/2024/01/Claire-Duffield_Brochure-e1706175988630-500x583.jpg
Claire Duffield profile picture
Claire Duffield
Operations Director
We're here to help
